How to 
Off
Turn participation into impact.
POP gives organizations a way to turn what people already do on social — posting, attending, creating, voting, volunteering, participating, supporting, and more — into measurable real-world impact.
CAMPAIGN
PARTICIPATE
POST
#CAMPAIGNHASHTAG
+
#PostOnPurpose
IMPACT
MEASURE
How POP Works
01
Create A Campaign
You create the campaign and campaign hashtag.
02
Participate
People take an action that makes sense for your campaign.
03
Post
Participants post using #CampaignHashtag + #PostOnPurpose.
04
Verify
POP helps verify participation and connect it to the campaign.
05
Impact + Measure
Participation unlocks funding or impact, which can then be measured, verified, and reported.
Who is POP for
Different goals. Same engine.
Corporations
POP provides measurable, verifiable impact. Turn social impact, sponsorship, CSR/ESG, employee engagement, and cause marketing into measurable participation, real-world impact, verification, and reporting.
Small Businesses
POP helps turn participation into attention. Create campaigns that give customers a reason to participate and share, driving more engagement, organic exposure, social content, and community connection.
Agencies
POP adds a participation and impact layer to sponsorship and campaign packages. Give clients more engaging activations with measurable participation, real-world impact, and greater value beyond impressions.
Sponsors
POP helps sponsors measure the ROI of their community investment. Go beyond logo visibility and impressions to connect sponsorship dollars with participation, engagement, content, community impact, and verified outcomes.
Nonprofits
POP creates a new fundraising opportunity at no cost. Connect with brands, corporations, agencies, and sponsors to unlock new funding, strengthen partnerships, increase awareness, and reach more supporters.
The Different Ways
To POP Off
Same engine. Different playgrounds.
Corporate Sponsorship
The opportunity
Brands and agencies spend significant dollars on sponsorships, but it can be difficult to show what happened beyond impressions, logos, and attendance.
How POP works
A sponsor creates or activates a campaign. People participate and post using #CampaignHashtag + #PostOnPurpose. Participation unlocks nonprofit or community funding.
What they get
Participation + public content + nonprofit impact + verification + reporting.
Impact
POP becomes a sponsorship activation + measurement layer.
Sports
The opportunity
Sports already have incredibly passionate communities. POP gives sponsors a way to turn fandom into action.
How POP works
Fans can post, attend, wear something, volunteer, vote, create, complete challenges, support another fan, and more.
Example: Every time a fan POPs, $5 goes to X.
Every activation uses #CampaignHashtag + #PostOnPurpose, connecting participation to the campaign and making it measurable.
What they get
Teams: Fan participation + sponsor value + community impact
Sponsors: Engagement + content + measurable impact
Nonprofits / Communities: Funding
Impact
Turn fandom into impact.
Events
The opportunity
Conferences, festivals, races, concerts, galas, and other events already generate massive participation — but much of that engagement disappears once the event is over.
How POP works
Instead of simply asking people to: “Post #Conference2026”
POP turns that post into an action: “POP for the cause.”
Participants take an action → post using #Conference2026 + #PostOnPurpose → participation unlocks funding or impact.
What they get
Event organizers: Participation + engagement + content
Sponsors: Something measurable beyond impressions
Cause / Nonprofit: Funding
Impact
POP can turn event participation into measurable impact.
Employee Engagement / HR
The opportunity
Companies want employees to actually participate in their social impact initiatives — not just receive another email about volunteering.
How POP works
Companies create challenges and actions employees can participate in. Participate → Create → Share → Act → Unlock company funding.
Employees use #CampaignHashtag + #PostOnPurpose to participate publicly.
What they get
Employee participation + Stories and content + Measurable impact + Reporting + A more engaging way to activate CSR/ESG initiatives
Impact
Turn employee engagement into measurable impact.
Cause Marketing / Nonprofit
The opportunity
Brands want to connect products and campaigns to a cause in a way that customers can actually participate in.
How POP works
Customers participate publicly using #CampaignHashtag + #PostOnPurpose → participation unlocks funding → impact is measured.
Traditional approach: “We'll donate 1% of sales.”
POP approach: “Every POP unlocks $5.”
What they get
Earned content + Cause association + Customer participation + Measurable giving
Impact
Turn customers into participants, not just purchasers.
What POP Can Power
Designed for campaigns, activations, and products that stand for something.
Viral hashtag campaigns
Events & brand activations
Community & sports partnerships
Retail & in-store experiences
Give-back & purpose-driven campaigns
Every POP becomes measurable proof of participation and impact.
Proof You Can Measure
5–6%
Organic engagement
80%+
New audience reach
75%
Positive sentiment
100%
Verified, report-ready impact data
Not just impressions.
Impact you can measure.
Impact you can measure.
Let’s talk about what
you’re building.
Build a POP Activation
you’re building.
Have a question?
Email us at hello@postonpurpose.co
Email us at hello@postonpurpose.co